What is Programmatic?
Programmatic ad buying is the use of software to buy digital advertising. Programmatic buying uses algorithmic software to online display space for.
A sophisticated way to place advertising, it uses traffic data and online display targeting to drive impressions at scale which results in a better ROI for marketers.
Programmatic ads help connect publishers - those who have websites with ad space (ad inventory) to sell - and advertisers - those who want to buy that ad space to promote their brand.
In general terms, Programmatic solutions targets the individual in a real-time bidding platform based on 3rd party data. The targeting profile will be used to drive the ad placement on any website that fits the best prospects criteria.
What does the programmatic landscape look like?
In 2019, $61B was spent on programmatic media buying in the US. In just 3 short years, that figure more than doubled to over $123B and is projected to increase to over $141 Billion in 2023.
Contact UsTop Programmatic Platforms
- Pubmatic
- War Room
- Criteo
- MediaMatch
- AdRoll
- Xandr
- Google Ad Manager
- Amobee
- Lotame
- Adobe Advertising Cloud
- Smarty Ads
- The Trade Desk
What media placements are available with programmatic?
Here are some highlights, capabilities, and new opportunities our platform offers:
- Access to over 45 Ad Exchanges including Rubicon, OpenX, Amazon, and AppNexus
- Access to 2 Million impressions across 1 Million publishers & websites at any SECOND
DATA TARGETING
Bring awareness to new customers by targeting based on interests, demographics, or purchase behavior.
CRM ONBOARDING & TARGETING
Reach your existing customers by matching their email or phone number to their online user profile.
CONTEXTUAL CATEGORY TARGETING
Reach new audiences while they are viewing related content on specific categories of sites.
CROSS-DEVICE
Increase your audience›s biddable inventory, expand reporting, and create a holistic campaign.
SITE TARGETING
Bid on the specific publishers where your clients want to be seen by targeting site lists. BOD
RETARGETING
Keep your brand top of mind with customers by re-engaging your brand›s previous website visitors.
CONTEXTUAL KEYWORD TARGETING
Leverage existing keyword lists to target customers when they are viewing content containing your keywords or key phrase
NATIVE
Engage your audiences instead of disrupting the user experience with a content-focused ad format that fits seamlessly within its context.
IP ADDRESS TARGETING
Target geolocations as niche as buildings and reach all customers at a specific IP address.
GEOFENCING & GEOFRAMING
Reach customers based on precise mobile geolocation data, such as current locations or historical data.
VIDEO
Reach customers with engaging video creative in-app, in-stream, or in-banner.
PRIVATE MARKETPLACE
Access premium publisher inventory with pre-negotiated private marketplace deals, at a lower cost than buying directly from the publisher.
CUSTOM DATA SOLUTIONS
Leverage our extensive data partnerships to create a unique target audience and drive performance.
LANGUAGE BROWSER TARGETING
Create a more impactful advertising experience by targeting audiences with tailored multilingual creative to reach people in their desired language.
DYNAMIC PASSBACK TRACKING
Enhance reporting with variable data including revenue, order, or product SKU information.
LOOKALIKE MODELING
Find and target consumers who mirror the behavior of your favorite first-party audience.
CONNECTED TV
Reach cord-cutting households with connected TV video advertisements.
FRAUD, BRAND SAFETY, & VIEWABILITY
Leverage pre-bid brand safety and view ability targeting to safeguard your brand against suspicious activity and achieve view ability requirements.
EMAIL ADVERTISING
A unique, unduplicated inventory source that allows you to advertise within the newsletters of premium publishers.
