BANT and SRL
BANT and SRL -
BANT stands as a beacon of clarity and efficiency in the realm of lead management. Short for Budget, Authority, Needs, and Timeline, BANT offers a structured approach that guides your sales team toward engaging with leads that are not just prospects but promising potential customers. When integrated into an inbound sales process, a company employs BANT by posing specific inquiries designed to uncover these four essential criteria. Based on the prospect's responses, leads can be prioritized and pursued accordingly.
Sales Ready Leads:
Sales-Ready Leads (SRL) signify a pivotal milestone in your sales journey. These prospects are not just interested; they are poised for genuine engagement. An SRL embodies a potent combination of factors that set the stage for a fruitful sales dialogue. An SRL embodies a potent combination of factors that set the stage for a fruitful sales dialogue. A sales-ready lead denotes a potential customer who meets specific criteria: (a) is associated with a qualified company, (b) possesses the capacity to influence or make purchasing decisions for your product or service, and (c) displays a genuine interest in exploring solutions, thus paving the way for a substantive sales conversation with a dedicated sales representative.
